Knowledge & Insights

The domain industry, explained

Expert articles on brandable domains, upgrade strategies, geo domain investing, and everything you need to make smart domain decisions.

Domain Upgrade
Featured Article

Why upgrading your domain name is the best marketing investment you haven't made

Most businesses underestimate how much their domain name affects trust, recall, and conversion. A single upgrade can improve brand perception overnight — here's the data behind it.

December 2024 8 min read
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All Articles

Brandable Domains
What makes a domain truly brandable? The 5 characteristics that matter
Not all short domains are equal. We break down the exact traits that separate a forgettable name from a category-defining brand asset.
Nov 20246 min
Geo Domains
Geo domains: why city + niche combinations are still undervalued
As local search intent grows, geo domains offer a rare combination of SEO advantage and direct type-in traffic.
Nov 20245 min
Buying Domains
How to evaluate a domain's value before making an offer
Comparable sales, traffic data, keyword value, and brand potential — the framework professional buyers use.
Oct 20247 min
Domain Upgrade
The CEO who switched from a .net to a .com — and tripled direct traffic
A real case study of a B2B SaaS company that upgraded their domain and saw immediate, measurable impact.
Oct 20249 min
Industry
Expired domain auctions: how to find premium names before anyone else
The tools and strategies used to surface high-value names the moment they drop.
Sep 20245 min
Strategy
Afternic vs Spaceship: where to list your domains for maximum exposure
Both platforms have strengths. Understanding their audience and distribution helps sellers choose the right combination.
Sep 20244 min
AI Search
Domain names and AI search engines: what you need to know in 2025
As ChatGPT, Perplexity, and Claude become primary discovery tools, domain names play a new role in AI search visibility.
Feb 20256 min
Geo Domains
The real estate investor's guide to geo domains
How city-plus-niche domains help real estate professionals dominate local search and generate higher-quality leads.
Jan 20257 min
Industry
Domain name trends to watch in 2025
AI-driven demand, rising geo domain interest, the enduring .com premium — five trends shaping the domain market this year.
Mar 20255 min

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